Share a case study or company report with a relevant image attached.
![linkedin lead gen logo png linkedin lead gen logo png](https://storage.googleapis.com/website-production/uploads/2019/08/linkedin-lead-gen-forms.png)
Promote eye-catching data visualization such as an infographic or chart.See full technical specifications Single image ad objectives Introductory text: up to 150 characters.More sponsored content best practices Single image adsĪs the name implies, single image ads consist of a single image that appears as a post on your Page and/or your audience’s feeds, along with a headline and space for a small amount of introductory text. This will prompt considerably more engagement. Analyze, don’t just share: Your audience comes to your LinkedIn Page for your takes on today’s industry news.Make it actionable: Always include a clear CTA and next steps so your audience knows how to act on their interest-even if the CTA is simply “read the full article to find out more.”.Keep ad headlines under 150 characters for more engagement, and keep the descriptive copy under 70 characters to avoid truncation on desktop. Short and sweet: Let the content you’re sharing be the star, not the post promoting it.Driving and tracking visits to a specific page on your website.Įach individual ad format has its own optimal specifications for display on web and mobile.įollowing the technical ad specifications listed for each type of sponsored ad below will help ensure your content appears the way it should on all devices.Promoting content that’s highly specific to a particular target audience.Testing variations of an ad, such as its text, images, or CTAs, to see how your audience reacts to each difference.
![linkedin lead gen logo png linkedin lead gen logo png](https://www.vorsales.com/img/Linkedinlogolead.png)
This content will not appear on your LinkedIn Page as a Page Update, but only on your target audience’s feed.Īll Sponsored Content formats can be made Direct Sponsored Content.ĭirect Sponsored Content ads are useful for:
![linkedin lead gen logo png linkedin lead gen logo png](https://i1.wp.com/www.searchenginepeople.com/wp-content/uploads/2017/06/linkedin-lead-gen.jpg)
Scroll ahead for a primer on the tools in your LinkedIn advertising toolbox, what they’re for, and how to use them:
![linkedin lead gen logo png linkedin lead gen logo png](https://literalhumans.com/wp-content/uploads/2021/03/LinkedIn-Lead-Gen@2x-1-1024x911.png)
This list is the perfect place to get started. You can also download our easy-to-use and practical Guide to LinkedIn Ad Types. If you can get to know how and when to use each of these formats, you’ll be surprised how many other aspects of your ad campaigns-from creative to targeting to messaging-will click right into place. LinkedIn provides marketers like you with a wide variety of different ad types and formats, each offering different specifications, strengths, and ideal use cases. The first step in becoming a LinkedIn advertising expert is getting to know your toolbox.